TELEVISION
American Outdoors is received by over 48 million viewers in 22 million television broadcast households in the United States and Puerto Rico. American Outdoors airs on the American Outdoors Channel on Roku and is seen in 25 of the top 25 DMA's (designated market areas) in the United States, including Los Angeles, Chicago, Philadelphia, Atlanta, Phoenix, Detroit, Denver, Orlando, and Cleveland.
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DIGITAL CHANNELS - ROKU
Although television is still king when is comes to reaching the masses, there is a seismic shift occurring which has many Millennials "cutting the cord" and migrating to digital channels. American Outdoors had its own professional Roku Channel developed to accommodate this migration. Roku now has over 36 million subscribers.
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Retail Equation
As the oldest outdoor television show in the United States, American Outdoors has helped hundreds of companies to bring products to market and place them on the shelves of retailers, backpackers, cyclists, hikers, campers, hunters and boaters. When a retailer is considering a new product, they want to make sure that the manufacturer is doing something to drive traffic to their store. American Outdoors also satisfies this very important element of the retail equation.