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American Outdoors

The most common pet we take with us in our outdoor advetures happens to be the dog.  If you love exploring and finding adventure in the outside, there's no one better to have by your side than loyal dog.   Herding Dogs, Hunting Dogs and Work Dogs all make a great outdoor companions.  But in general, most dogs are bred for loyalty, obedience, alertness, and intelligence and rescue dogs seem to have these traits in abundance.

A recent survey shows that 67% of U.S. households, or about 85 million families, own a
pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA).   This is up from 56 percent of U.S. households in 1988, the first year the survey was conducted.   And for most of these pets, pet owners spend twice as much on their dogs as they do their cats.  In 2016, American Outdoors launched a new regular segment on the show called Pet-TV.
As best as we can determine from our 2019 survey and other feedback, here are the types of dogs owned most common among our viewers:
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Has Gone To The Dogs!


American Outdoors is received by over 48 million viewers in 22 million television broadcast households in the United States and Puerto Rico.   American Outdoors airs on Time Warner Sports, Spectrum Cable, Life Network and TUFF-TV and is available in 11 of the top 25 designated market areas (DMAs) in the United States, including Los Angeles, Chicago, Philadelphia, Atlanta, Phoenix, Detroit, Denver, Orlando, and Cleveland. 


Although television is still king when is comes to reaching the masses, there is a seismic shift occurring which has many Millennials "cutting the cord" and migrating to digital channels.  American Outdoors had its own professional Roku Channel developed to accommodate this migration.  Roku now has over 36 million subscribers.


The Retail Equation

As the oldest outdoor television show in the United States, American Outdoors has helped hundreds of pet product companies to bring products to market and place them on the shelves of dog owners, dog trainers, K9 police handlers, retailers, backpackers, hikers, campers, hunters and boaters.  When a retailer is considering a new product, they want to make sure that the manufacturer is doing something to drive traffic to their store.  American Outdoors also satisfies this very important element of the retail equation.

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PRESS RELEASE - For Immediate Release
American Outdoors Sets Multiple Records for November 2020 Ratings
December 17, 2020

(Conklin, NY)  "Ratings for American Outdoors has drawn record numbers

of Men, Women and Households for the month of November on the

digital channels of Roku".  That announcement was made today by

Avant-Garde Production's CEO and Executive Producer, Bill Rogers.

“For most television shows, November is the beginning of an audience growth leading up to the largest book which typically is during the month of February,” adds Rogers. “But our audiences numbers for November gave us blockbuster ratings, way beyond normal highs, even for February.”

Rogers noted that the records were in part a byproduct of new and exciting content on the show and increased television viewing due to lock downs across America. American Outdoors is the oldest outdoor television show in America and is watched in all 50 states and in 25 out of 25 top DMA's.

American Outdoors airs on selected cable systems across America and digital channels as well. November episodes of American Outdoors on Roku drew record numbers of men, women, and households. Of the 48 million who subscribe to the show, American Outdoors in November 2020 averaged 3.1 million viewers in 1.4 million households with an average viewing time of 17 minutes. The demographics are skewed heavy towards women 35+ and men 45+ increasing 15.9% over the same period in November 2019.

American Outdoors also set several personal bests. "Saturday, November 14th was the highest ratings of any day in our network history," states Rogers. "We set a single-day best with a total of 182,000 viewers on one single day."

Avant-Garde Productions owns the American Outdoors Channel on Roku and produces a family of iconic television shows to include Welcome Home and Tech Today, both of which also experienced increased ratings during November. American Outdoors continues to expand their audience and add new and exciting content to their line-up.

“With exciting new content and segments, and huge blockbuster numbers coming from November," adds Rogers, "We're excited to see what February brings.”

Bill Rogers, Executive Producer
American Outdoors™
(607) 595-0477

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