AmericanOutdoorsTV​

Press Release - For Immediate Release

March 10, 2025

Conklin, NY

Made In America Tour on American Outdoors

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Why Americans Prefer "Made in America" Products
For many American consumers, the phrase "Made in America" represents more than just a label - it signifies quality, trust, durability, and a commitment to supporting American jobs and our economy. Studies and recent surveys consistently reveal that Americans prefer Made In America manufactured

products and are often willing to pay a premium for them. This consumer behavior is

rooted in factors such as job creation, product reliability, and a sense of national pride.

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The American Consumer's Preference for Domestic Goods
A December 2024 survey by The Reshoring Institute found that more than 86% of

Americans prefer to buy products made in the United States when given the choice.

A separate study by Consumer Reports found that over 74% of Americans are willing to pay

up to 20% more for these American-made products, citing superior craftsmanship and a

boost to the national economy as key reasons.

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Made In America Tour for 2025
In line with this important return to American Manufacturing, American Outdoors, the Oldest Outdoor Television Show in America, is launching our "Made In

America Tour" for 2025. This special series aims to

spotlight companies with a USA pedigree and a

deep-rooted American heritage by offering viewers an

inside look into their operations.  With factory tours

and in-depth interviews with CEOs and Engineers, this

series will showcase American companies, their

craftsmanship and their dedication behind

American-made products and a strong nation.  

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"It's about time that we shine a spotlight on these

manufacturing heroes that have made our country great,"

says Bill Rogers, CEO and Executive Producer for American Outdoors.  "Without these American manufacturers the rest of the world would be eating our lunch."   

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Retailers and manufacturers have also taken notice of this growing preference. Companies like New Balance, Carhartt, and Vermont-based Darn Tough Socks have maintained strong consumer loyalty by emphasizing their American-made status.  All because it matters to consumers.

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The Real Value of "Made in America" to Consumers
Beyond individual purchasing decisions, "Made in America" products offer tangible benefits to consumers and the broader economy.  This means:

• Job Creation and Economic Growth: Buying American-made goods supports domestic industries and helps create well-paying jobs in manufacturing, logistics, and retail sectors.

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• Higher Quality and Safety Standards: U.S. manufacturing is subject to stringent regulations, ensuring that products meet high safety and quality standards compared to some overseas manufacturers.

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• Environmental Benefits: Domestic production reduces the carbon footprint associated with long-distance shipping and ensures adherence to stricter environmental policies.

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• National Security and Supply Chain Resilience: A stronger manufacturing base reduces reliance on foreign supply chains, preventing disruptions and ensuring availability of essential goods.

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National Pride and Patriotism
The preference for "Made in America" products is not just a passing trend - it is a testament to American values of quality, economic self-sufficiency, and national pride. As consumers continue to demand domestic goods, companies are responding by investing more in U.S. manufacturing, reinforcing the cycle of economic growth. Whether it's a pair of American-made boots, an American-made rifle or Made in America Tools, Americans recognize the true value of supporting Made in America businesses and industries.   Our Made In America Tour is our way of saluting these manufacturing heroes and putting their country first.

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About American Outdoors
For decades, American Outdoors has stood as the longest-running outdoor television show in the United States. Since its inception, the program has remained steadfast in its mission to provide viewers with a wholesome and immersive outdoor experience. Through breathtaking cinematography and expert storytelling, American Outdoors brings the beauty and excitement of the great outdoors directly into homes across America.

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A Legacy of Outdoor Adventure
As the oldest outdoor television show in America, American Outdoors has played a crucial role in fostering a deep appreciation for nature, conservation, and adventure. From the rugged peaks of the Rocky Mountains to the serene waterways of the Florida Everglades, the show captures the essence of outdoor exploration. Each episode is a carefully crafted journey, featuring thrilling adventures and expert insights into various outdoor activities.

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A Wholesome and Immersive Experience
The show is dedicated to delivering an authentic and family-friendly portrayal of outdoor life. Whether it’s the tranquility of a backcountry camping trip, the thrill of reeling in a trophy fish, or the precision of competitive shooting sports, American Outdoors covers a vast array of outdoor pursuits, including:

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     Adventure – The Great Amazon Adventure (special 10 weeks series on the Amazon Jungle)
     Backpacking – Showcasing the best trails, gear recommendations, and survival tips.
     Hiking – Exploring scenic landscapes, national parks, and hidden gems.
     Camping – Demonstrating essential skills for setting up camp and enjoying the wilderness.
     Live Life Campaign – Live Life and Get Outdoors 2025 Campaign.

     Fishing – Covering techniques for freshwater and saltwater angling.
     Shooting Sports – Highlighting responsible firearm use, marksmanship, and safety.
     Hunting – Offering insights into ethical hunting practices and conservation efforts.

Inspiring a Love for the Outdoors

Over the years, American Outdoors has inspired countless individuals and families to embrace the beauty of nature and engage in outdoor activities. By featuring expert guides, conservationists, and outdoor enthusiasts, the show not only entertains but also educates viewers on the importance of preserving America’s natural heritage.

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As the longest-running program of its kind, American Outdoors continues to evolve while staying true to its core mission. With each episode, it reinforces the joys and rewards of outdoor recreation, ensuring that future generations can experience the wonders of nature just as audiences have for decades.

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A Genuine Connection to the Great Outdoors

For those who seek adventure, discovery, and a genuine connection with the great outdoors, American Outdoors remains the ultimate guide and companion on the journey to explore the wild beauty of America.

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