American Outdoors Audience Grows
May 15, 2020
America has made it through an extended period of social-distancing and shelter-in-place routines. The world is now a dramatically different place. It’s no secret that our society faces challenges that we have never seen before. However, in the 52 year history of our television show, we've learned that America is resilient, we proved it during 911 and during the recession of 2008, but this crisis is different. We do not know when we might return to normal, or even what that "new normal" might look like.
The outdoors has provided solace to so many during this crisis. Unprecedented numbers of people are responsibly taking to the outdoors wherever they are permitted. One thing is for certain, the outdoors and its fresh air and sunshine will play a big role in our Nation's recovery. An entire new group of consumers are re-discovering the peace and joy of the outdoors and American Outdoors is expanding our audience to include this growing number of outdoor enthusiasts.
Effective Q3, in addition to airing to over 48 Million viewers on television and over our 36 Million subscribers on our own Roku Channel, American Outdoors will also be able on Amazon Prime, My Outdoor Channel, The Hunt Channel, Gen7 and MOTV. This means our audience will be doubling to over 138 Million Viewers in over 44 Million Television Households in the United States and over 12 Million viewers in Canada.
The Great Outdoors will become the "new social-distancing.” This comes at a time when businesses need to rebuild and these new consumers and viewers will be a great asset. There will most certainly be a "new normal" and these new viewers and consumers will be part of it. Our expanded footprint on American Outdoors will help you connect with these new enthusiasts as well as your old friends. Our expanded coverage will nurture them with new content and new series keeping them long into the future.
Right now, revenue is about generating new leads and retaining clients. This means you need to add new potential customers at a greater rate than you were doing before the crisis. These new leads will become the life's blood of your company. American Outdoors is here to take your message to the masses and engage these new clients with your brand. Engaging these new perspective clients and your current clients will build a strong and long-lasting relationship that will grow your business on the other side of this crisis.
The good news is that our investment in next-generation technology is producing content which has never been more robust, accessible and affordable. From creating the new 3D animated logo for large companies like Disney, to our factory tours and product videos for smaller companies, American Outdoors has solutions to get America back on its feet.